The internet can be a very valuable tool for marketing your business and communicating with clients and can provide you with a wealth of resources. However, I have found that many people are not taking advantage of all of these resources. It is very easy to get caught up in the day to day operations of your business and working to maintain your current client base. What I am asking you to do is to think about what would happen if those clients went away? Where would new clients come from?
Today so many people turn to the internet when they need something and more and more people are working with companies that they found simply by doing an internet search. Many people won’t even consider working with a company if they can’t find them online. Having an internet presence can ensure that the people that are searching can find you and the information that they are looking for online.
Think of the internet as being an additional employee that works full time behind the scenes to help promote your business, but they cannot work for you unless you give them things to do. You need to consider incorporating some of the components listed below into some of the things you may already be doing. Every company is different and therefore the way that you use the internet will be different depending on your specific needs. However, the core components will typically remain the same.
The top five components of your internet presence can be found below:
- Social Media
- Email Marketing
- Online business directories